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Using Animation For Storytelling And Digital Content

General Assembly

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Highlights

Join us for this workshop and learn the benefits of animated video content for digital marketing. We’ll discuss: Promo video, expl

What You'll Get

Join us for this workshop and learn the benefits of animated video content for digital marketing. 

We'll discuss: 

  • Promo video, explainer video, animated logo, etc. 
  • Types for videos - whiteboard, motion graphics, 2d & 3d animation 
  • Story development and content creation process 
  • Production workflow 
  • Budgeting

Takeaways

You'll leave this class with more confidence in crafting unique visual stories as well as some education on what messages could appeal to which demographics. From a practical standpoint, you'll also walk away with some familiarity with the production process, and be comfortable talking design in a more corporate setting.

Preparation

  • This class is for anyone interested in learning more about animation, but particularly anyone who works in digital marketing/social media and wants to learn how to quickly and efficiently create effective visual messages.

  • A working knowledge of animation can certainly help, but we very much want to stress that everyone can learn what works and doesn't work in visual design. We'll look over many different examples of compelling storytelling, and break everything down in terms of why they're effective, and how those messages were crafted in the first place.

The class identified is made available through CourseHorse, a 3rd party marketplace for Animation classes and more. Groupon is not affiliated with or sponsored by the merchant, General Assembly, in connection with this offer. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to CourseHorse will be directed back to Groupon.

The Fine Print

Promotional value expires Oct 30, 2019.

  • ALL SALES FINAL.
  • Must be 18 or older to attend
  • Voucher valid only for date and time listed; may not be exchanged, altered, or redeemed for other dates, but may send a friend in place.
  • Must present CourseHorse confirmation email upon arrival.
  • Purchaser name must be provided at checkout; this information will be shared with CourseHorse and course provider for purposes of order fulfillment.
  • Groupon voucher Terms of Sale and Extraordinary Event Policy do not apply.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.
  • Offer is not eligible for our promo codes or other discounts.
  • Note, additional equipment or materials may be required or included in purchase price, see course description for details.
  • Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services. Offer is not eligible for our promo codes or other discounts.

General Assembly

Class, Multimedia, Audio or Video, Web & App Development
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