About Alex and Ani
Carolyn Rafaelian founded Alex and Ani, and from its beginning it was a business that came from her heart. Naming it after her two daughters and its production first taking place in a factory that her father opened in the mid ‘60s.
Carolyn decided that she did not want to take a traditional approach to jewelry. She instead chose to infuse her product designs with a spiritual aspect. Adding purposeful symbols that transmit power and protection to their wearer, also inundating the jewelry with positive energy and intention. Over the years Alex and Ani have developed a deep love for creating gold and silver pieces that include studs, gems, and symbols such as the eye of Horus and the tree of life. Their one of a kind approach to jewelry design can be seen throughout all of their products. Also on top of taking this approach to their jewelry, they also put emphasis on their charitable work through custom charms created by Carolyn
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