About Lucky Brand
Thanks to Groupon, you don’t need to carry around a rabbit’s foot to get Lucky Brand coupons for the jeans you already love. Lucky Brand’s well-worn denim provides a refreshing hat-tip to an era when miners’ hard work brought them untold luxuries, like being dirt free for one hour of every day and paying other people to give their jeans that distressed, retro look. A Lucky Brand coupon lets you enjoy those luxuries without spending half your day avoiding nosey paleontologists.
Back in the ‘70s, before they ever co-founded Lucky Brand, Gene Montesano and Barry Perlman opened a denim-focused shop, which they dubbed Four Way Street. The duo spent their evenings whitewashing jeans at the local laundromat with nothing but a bottle of bleach and fistfuls of quarters. Gene went on to found Bongo Jeans, and after a 15-year stint running the company, he reunited with his old pal Barry, starting Lucky Brand in 1990. To make their brand stand out, they added a touch of tongue-in-cheek humor by stitching the words “Lucky You” into each fly. Since then, the company has expanded its line to include T-shirts and sports wear that pair nicely with a jauntily placed Lucky Brand promo code.
Before Lucky Brand jeans make their way to men’s and women’s clothing departments, they get broken in by human hands for their signature laid-back look. Strategic washing, fraying, and ripping distresses pants into unique and aesthetically pleasing states. Once they look like garments from a bygone era, they complement Lucky Brand’s vintage-inspired T-shirts and accessories.
It’s easier to get ready in the morning when you know you have a new, clean pair of jeans in the closet that already look sort of old. These Lucky Brand coupons take you one step closer to designer denim while leaving some extra cash inside your frayed pocket.