For $15, today’s deal gets you $30 worth of apparel, accessories, and collectibles from Craven Country Jamboree's online store. This Groupon applies to both regular-price and sale items.

The famed annual country-music festival propagates its popularity via apparel and accessories artfully emblazoned with the festival's name. Like the moon reflected in a tub of moonshine, rural rustic roots are reflected in Craven Country Jamboree's weathered, casual regalia. Young yeomen can don duds that include a black-printed sleeveless T-shirt that reads “Farm Boy,” embellished with a rogue rooster design ($15). Laconic ladies can let their threads do the talking for them, with a charcoal pullover that not only exhibits the festival's name but also regales its owners with stories from its days at the cotton mill ($40). For those whose all-purpose one-piece jumpsuits render them indisposed towards apparel, Craven Country Jamboree also features 11"x17" aerial festival photos ($15) and posters of past seasons' lineups ($10).

Craven Country Jamboree's online order process enables simplified navigation, with apparel appearing in a variety of colours and styles. Shoppers are also treated to multiple, detailed views of each item, ensuring a contentedly clothed carapace.