Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience. When you buy local, you build local, and deepen your connection to your own community.
Strengthening the community begins by supporting and visiting local businesses like this one. To learn more about this business, check out their website or simply stop by, say hello, and discover—or rediscover—all that this business has to offer.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
The gym looks like equal parts Olympic training facility and old warehouse—here, exercisers hoist themselves up rows of pull-up bars, grunt around a collection of kettlebells, and hop through jump-rope routines. On a power-lifting platform, a lifter explodes from a squat, hoisting a plate-loaded bar up to his shoulders and then dropping under it to catch the weight over his head. Elsewhere, athletes do dips on gymnast rings and build a sweat on rowing machines.
This low-tech setting is typical of all true CrossFit gyms. Though the equipment may be basic, the results are not: CrossFit workouts develop all measures of physical fitness—from power to cardiovascular endurance—through workouts that are broad, general, and inclusive. This approach is often described as specializing in not specializing: it develops physical fitness in ways equally beneficial to everyone, from professional mixed martial artists and police officers to weekend softball players.
CrossFit gyms typically start clients in a foundational program where trainers teach the basic movements, such as the squat, dead lift, and pull-up. Every exercise is scalable to a version that clients can complete—a pull-up, for example, can be scaled back to a negative pull-up, a static hang, or body-weight row with gymnast rings. It can also be scaled to a more challenging version, such as the kipped pull-up. After students learn CrossFit's basic movements, they move on to open group classes, which follow the ever-changing WOD, or Workout of the Day. These workouts are short and intense, and they foster camaraderie through frequent team circuits. In addition to supervising WOD class, trainers coach members on nutrition, advocating a caveman-style diet of low-glycemic carbohydrates, monounsaturated fats, and lean proteins such as raptor meat.