Early attempts at recycling—such as using chewing gum to patch leaky coffeepots and converting banana peels into prom corsages—failed abysmally. Effectively embrace environmentally conscious practices with today's Groupon: for $12, you get $25 worth of eco-friendly apparel and accessories from Rebel Green.
Rebel Green outfits men, women, and children with locally made apparel and accessories that are both fashionable and environmentally amicable, earning the online boutique positive press and the 2010 Entrepreneur of the Year Green Business Award from the Business Journal. Designers spurn costly imports, petroleum-based nylon and spandex, and lassoed clouds in favor of organic cotton and low-impact inks to craft colorful lunch totes ($24) and zipper pouches ($15). A reusable grocery bag ($11–$13) lugs home loads of sustenance, and a fruit and veggie cleaner ($6.99) sprays produce clean of waxes and chemicals more effectively than rinsing them off with water or hurling them repeatedly at a washing machine. A percentage of the shop's revenue supports nonprofit organizations, such as Charity Water and Growing Power.