Since the rise of the Internet, people have struggled to tear their now-useless phone books in half. Bulk up to succeed where others have failed with today’s Groupon: for $69, you get a 6-week boot camp at Pure Workout (a $175 value).
The trainers at Pure Workout help chisel bristling bodies with a results-oriented plan that targets both physical fitness and mental discipline. Boot-camp classes—which welcome all ability levels—boost endurance and stamina through competitive group training that leaves participants tough enough to star in an action film about a secret agent doubling as a circus strongman. The workouts raise heart rates and burn calories with a constantly shifting series of cardio challenges such as hill climbs, sprints, and walking lunges. Strength-building drills with kettlebells and giant tires cultivate muscle mass and the ability to support an entire treehouse on a single bicep. Classes take place Monday–Friday throughout the day, and each session’s workout will be posted online in the event of a missed class.
The trainers at Pure Workout have stripped away the glamour of giant, impersonal gyms. They usher guests into a no-excuses zone where simple weights and calisthenics reign supreme, leading their classes with a potent mix of fitness expertise and tough love. Their routines vary, but each boot-camp session sparks friendly competition between attendees as they flip tires, heft weights, and sprint up hills. With no regard for noncommittal members who sneak helium into their kettlebells, the staff prizes Pure Workout's exclusive atmosphere—a quality that earned the gym a feature on NBC 5 and the title of CityVoter's Best Boot Camp in 2012.