Fashionable, well-made bags can garner a lot of chatter when walking through an airport or across a busy expressway, but Heys USA’s colorful luggage has achieved an even greater feat by gaining the attention of magazines and critics alike. In 2006, the company's hard-to-damage, easy-on-the-eyes luggage graced the eyes of readers perusing the New York Times, and soon thereafter was seen on an episode of How I Met Your Mother. Heys USA's sturdy storage bags continue to be recognized in the media, being named as Best Hard Case by O, the Oprah Magazine in January 2012, and as a "gift-worthy" gadget by Budget Travel in December 2011. The vibrant bags are tailored to owners of all ages, boasting designs from Disney for young ones, and TSA-approved three-digit locks for frequent travelers.