Wearing lingerie, much like dressing up as Sherlock Holmes and making yourself smell like a PlayStation, is an integral part of the seduction process. Take a step toward sexy with today's Groupon: for $25, you get $50 worth of intimate apparel at Bloom Lingerie in Hingham.
Sheer lingerie, cuddly sleepwear, and slimming shapewear tempt eyes at Bloom Lingerie, named a Best of Boston business by Boston Magazine. Armed with cup sizes from AA to HH and measuring tapes, brassiere specialists proffer complimentary fittings to match bosoms with the most comfortable, nonradioactive bra possible. The Midnight Kiss underwire demi bra by Blush ($48) lifts and entices with black lace and indigo satin, and Natori's Zen bra ($58) covers cleavage with a scalloped, lacy overlay in vivid red. Hanky Panky thongs ($20) prevent panty lines under ultratight snow pants, and the shop's best-selling item—floral-lace boy shorts from Fleur't ($35)—hugs rears with a soft embrace.