A bride often follows age-old rituals on her wedding day, such as not letting her fiancé see her dress and ceremoniously using her grandmother’s old shrink ray to resize the bride-and-groom cake topper. Break free from fusty customs with this Groupon.
Choose Between Two Options
- $50 for $100 worth of boutique bridal accessories<p>
- $399 for $1,000 toward boutique wedding gowns<p>
Designer dresses include Amy Kuschel’s Eureka gown ($1,940) or Novak gown ($1,630), both handmade in San Francisco. The Sweetpea gown by Ivy & Aster ($2,200) has a flowing skirt complete with pockets.<p>
Stepping into Altar Bridal boutique is like stepping into the enviable dressing room of a Hollywood starlet. Bright windows and polished wood floors set a simple backdrop to racks lined with romantic, feminine, or vintage-inspired gowns. Labels spell the names of top designers such as Amy Kuschel and Tulle, as well as up-and-coming artists from Project Runway. Additionally, a small selection of dresses hails from three local designers, who can often meet with the bride-to-be throughout the fitting process or work directly with them to create a completely customized frock.
Enthusiastic, yet down-to-earth, the shop's staff chats with visitors about their personal style and wedding-day dreams. As brides sip on drinks, the staffers suggest several styles that best line-up with their personal tastes. Like a best friend or a magic mirror after a couple of cocktails, they'll dish out honest advice and feedback while brides try on gowns. They welcome brides to bring along friends, who may want to take a peek at haute bridesmaids wear and a closetful of accessories that range from dramatic to demure.