Visiting a dermatologist is, unfortunately, rarely a straightforward procedure. It often includes visiting a primary-care doctor for a referral and then navigating the dermatologist's packed schedule to get an initial appointment. But Dermio is out to change that. The online service's network of dermatologists stands at the ready 24/7 to give patients immediate consultations via the web or Dermio's mobile app. During the consultation, subscribers privately share photos, videos, and written descriptions of their condition, could be anything from a acne to an allergic reaction. Based on this information, the dermatologist delivers a diagnosis and treatment recommendations.