T became the default shape of shirts when other letters were deemed too revealing (N), uncomfortable (Z), or avant-garde (Q). Pursue a well-read wardrobe with today’s Groupon: for $15, you get $30 worth of custom-designed T-shirts from the online company Design the Difference. More than an online clothing shop, Design the Difference is an art and outreach project wrapped into one. Socially conscious artists create the shirt designs, most of which are printed on American Apparel T-shirts, with 10% of each sale going toward one of four charitable organizations: Overland Missions, Charity: Water, The A21 Campaign, and To Write Love on Her Arms. Wear attire that inspires with African Feet ($22), Help Haiti ($18), or Clothed In Love ($18). Broadcast your awareness in a crew-cut or V-neck High Rise ($22), Savannah Sky ($22), or Kev Bot ($22). Customers worldwide can vote on submitted artwork to decide what gets printed, making door-to-door campaigning for your own design challenging but worthwhile.
- Design the Difference, models itself after online apparel firms that have found success selling hip T-shirts to college students and young adults. But Design aims to set itself apart with philanthropy, contributing 10 percent of each sale to help orphans and build orphanages in impoverished parts of the globe. – Ernst Peters, Ledger