What services does your business offer and what makes your business stand out from the competition? My passion for cars is deep. I carry my passion for detailing, and my love of serving our customers, onto the look of your vehicle. Here at Diego Detailing, we’re in constant search of new products that will achieve the highest level results possible.

What was the inspiration to start or run this business? [I spent] years managing high-end detail shops, traveling across the country, and meeting different customers, who I like to call friends, at…concourse events. It was [these customers] who gave me the encouragement and the drive to start Diego Detailing.

What do you love most about your job? I’m a car enthusiast. I get to see not only the newest cars…on the market before most people do, but I also get to see the oldest and rarest cars as well. I’ve made a lot of friends [while working] in this business: [friends who] share the same love of cars as I do. That’s what makes my job fun!

What is the best reaction you've ever gotten from a customer? A customer brought in a black Mercedes that looked, aesthetically, like it had seen better days. His intentions were to sell the vehicle after being detailed to increase the value of the car. After the shock of [seeing] how it looked, he fell back in love with his car and decided not to sell.