For $30, today’s side deal gets you a three-day pass (a $225 value) to the Consumer Genetics Conference being held June 2–4, 2010, at the John B. Hynes Veterans Memorial Convention Center.

The second annual Consumer Genetics Conference welcomes more than 600 high-ranking members from the biotech, legal, academic, healthcare, and pharmaceutical fields for a weekend of discussion on the burgeoning direct-to-consumer genetics industry. Intersecting with the iPhone and barcodes, personal genomics is becoming mainstream fast and in astonishing ways. At the conference, students, scientists, curious minds, and fans of The 6th Day can all get answers to some of the big questions that will have a huge impact on life throughout the next century.

With a three-day pass to the conference, attendees get access to all keynote speeches, all sessions, social events, coffee-hour socials in the exhibit area, Wi-Fi connection, and the Exhibit Hall. Scheduled speakers spinning double helixes of reason and rhetoric at this year's Consumer Genetics Conference include George Church, a leading geneticist and professor at Harvard University, and Eric Green, the acting scientific director of the National Human Genome Research Institute. Conference-goers can also enjoy free, exclusive after-parties on June 2 at Vox on Boylston Street and on June 3 at a to-be-determined location on Boylston.