Other than mountaintop-monk sages and deity-shaped potato chip miracles, there's not a whole lot in this world that's worth leaving the house to see in person. Inspirational marketing guru and all-around good guy Seth Godin is worth it. Sit at his genius feet with today's side deal: for $70, you get a half-day ticket (a $195 value) to Seth Godin Road Trip 2010, which takes place at the John Hancock Hall on June 17.
Seth Godin has revolutionized marketing with his innovative approach to communication and community. He is the founder of Squidoo, a former vice president of direct marketing for Yahoo!, and currently authors one of the most popular marketing blogs in the world. Godin's books—many of them best-sellers—have done more for marketing than Genghis Khan did for nomad marketing. The most recent of Godin's books, Linchpin, explores how employees can make themselves indispensable to their company by tackling tasks with the same sort of emotional commitment that an artist brings to his or her work.
With this Groupon's half-day pass to the Boston edition of Godin's road trip, guests will enjoy access to Seth's seminar from 9 a.m. to 11:30 a.m., which includes a dynamic, one-hour presentation by Godin himself. The presentation will be done without the aid of notes, slides, or slide whistles. Godin will discuss how success goes to those who most effectively get their ideas out into the world, and how to create work with real impact and pay attention to the small details that hold the big picture together. Godin cuts through all the rhetorical rubble with honesty, humor, and accessibility—traits we aspire to emulate here at Groupon.
After addressing the crowd, Godin will engage the curious in an interactive Q&A session, answering queries and questions from the audience such as, "How do I effectively reach potential customers?" No video will be published of this event, and everything is off the record, making this presentation a once-in-a-lifetime experience for ideasmiths of all ages, professions, and thetan levels. Join Godin for an inspiring morning of change-gaming interaction with today’s Groupon to Seth Godin Road Trip 2010.
Godin's blog is Advertising Age's Number 1 Marketing Blog, and his books are perennial New York Times Business and Advice best-sellers. He continues to inspire writers and reviewers at both publications—Godin has published more than 10 books in the past decade and is the founder of the successful user-generated website Squidoo, which was profiled in the Washington Post:
- Seth Godin's "Linchpin" is a remarkable book. You should buy a copy. Unless, of course, you're enjoying that rut you're in. […] He is the god of small business, and his books, such as "Permission Marketing," have transformed the way people think about marketing. – Josh Bernoff, Advertising Age
- I’ve been a big fan of Seth Godin ever since the olden days in the 1990s when we both wrote for Fast Company magazine. This week, he poses questions on his blog that will change the way you think about shopping for a home. – Ron Lieber, New York Times
- Thanks to Squidoo's easy-to-implement template, creating a page of your own requires little effort -- and could offer a big payoff. – Greg Zinman, Washington Post