Make sure the only one awkwardly wearing the same shoe as you is your other foot with today's side deal: for $60, you get $120 toward custom-designed shoes from the online retailer Eidia Lush. Your Groupon is good toward any custom shoe except those in the E.L. Couture collection. If one pair isn't enough or you have toes for fingers, pick up multiple Groupons for multiple pairs. You can trade your Groupon for custom heels starting March 9.

Start the quick five-step process by selecting the bare-bones version of a future one-of-a-kind accessory ($99 or $119). Then, pick the size (up to size 10) and ideal pattern from a lineup of about 40 options along with a complimenting accent color. At-home shoemakers then have the option to add a strip of color on the back of the heel, a toe accent ($4–$5 for accents such as lace, ribbon, and zipper), and edging ($7 for trim like Ric-A-Rac in neon yellow). From there, all that's left is submitting the order and waiting about 18 days for the mail fairy to personally slip your customized creation onto anxious feet. During the 2.5-week wait, professional cobblers will craft every shoe to the designer's specifications. Each one is stitched and glued by warm human hands, instead of the cold grabber claws of assembly-line robots.

Reviews

Though the website only launched in mid-September, bloggers at FantasticToe, Aspiring Couture, and Moms in the City enthuse over Eidia Lush:

• With her artistic roots and background in business and design, [CEO Nicole Tongson] offers a unique and varied background that sets a new pace in fashion. When mixed and melded with the decades of hands-on experience of Chicago’s best shoemakers, Eidia Lush is a new voice and vision within the footwear industry. – FantasticToe
• I was surprised by the options and different types of styles that could be made, as well as the fact that these are not too expensive! Yay for that! – Aspiring Couture