While rushing out the door and trying to look after three kids in the process, Marcia V. Williams didn't realize until long after she had left the house that she had only managed to apply eyeshadow to one eye. It was such experiences that led her to found Embellish Beauty Concepts, LLC, where she makes it her goal to help other busy women always look beautiful and master the art of multi-tasking amid a hectic schedule. Working mainly with women for special events, Williams wields her knowledge and certifications in makeup application, hair styling, and synthetic-eyelash application to prepare ladies for weddings, nights on the town, or nights on the couch pretending the TV can see you back.