Bicycles, like puppies, love rolling around outside, freak out over every twig in the park, and track mud all over your bed when trying to cuddle. Keep man's best mechanical friend well serviced with today's Groupon: for $30, you get $60 worth of bicycle services at Estelle Bicycles.
Estelle's savvy staff of bicycle blacksmiths maintains two-wheeled pedal pods of all makes and models with an array of custom bicycle services. Upon dropping off foot-powered roadsters, customers are led through a thorough bicycle examination with an experienced technician to decide what services will return bikes to optimal smooth-cruising levels while meeting budget needs. Though repair pricing varies as greatly as the sounds emitted from an out-of-tune bike's muffler, Wash Park racer tune-ups start at $60. Each tune-up removes wheels to clean bicycle frames with an attention to detail normally reserved for savoring a sloppy joe in a wedding gown. After rendering bikes dirt-free, brakes and gear shifters are adjusted, wheels are laterally and radially trued, joints are lubricated, and key points are inspected to uncover any safety issues. Estelle also offers full Retul 3-D fitting services, which utilize advanced technology to gather real-time three-dimensional data, allowing techs to fit bicycles according to riding patterns, and showing customers what they would look like when they’re not staring at a mirror.
Sean Gilligan is no stranger to the world of cycling. He's indulged a passion for biking his entire life, riding both recreationally and competitively and passing many an afternoon in local bike shops. It was in these shops that Sean first grew dissatisfied with a pattern of cookie-cutter-like service and cluttered storefronts that felt impersonal, like an attic full of someone else's stuff. To rectify this, Sean opened Estelle Bicycles, an intimate shop that stocks high-end bikes from BMC, BH, and Marin and offers friendly, personalized service.
Instead of immediately whisking away mangled bikes to the service department, technicians examine roadsters with their owners and rattle off options for repairs. Clients can modify the service level, resting assured that they won't return to a behemoth bill at pickup. The mechanics administer similar care to patrons shopping for a new ride by using the 3-D Retul fitting system. During fittings, the experts affix LEDs to pedaling customers, which transmit signals to a computer that maps out the rider's activity in 3-D. Staffers then pore over the movement patterns before guiding visitors to the ideal cycle.