Wearing eyeglasses is the easiest way to look intelligent, closely beating out reading a full set of encyclopedias on the bus or being British. Wise up your eyes with today’s Groupon: for $49, you get $200 toward prescription frames and lenses at Euro Optika. Today’s Groupon is valid toward a frame-and-lens combination, and customers must provide a prescription from an outside optometrist.
Euro Optika offers soul-windows a variety of au courant optic enhancements from brands such as Anne et Valentin ($365–$615), theo ($365–$615), and ic! berlin ($445–$550), designs that have come a long way from the clunky, squarish black frames that were originally used to punish children for squinting in church. The sight shop also outfits eyes in sunglasses from Ray-Ban ($149–$199), Lafont ($299–$399), and Oliver Peoples ($199–$450), shielding eyes from harmful UV rays and the glare of paparazzi flashbulbs. All frames can be inset with lenses ($139+) as well as digitally surfaced options, which ensure an even curve customized to each client’s specific vision needs.
A vibrant purple awning is what draws eyes to Euro Optika’s trendy boutique, but it’s the stylish frames within that lure them indoors. Rare European eyewear from such designers as Anne et Valentine, Lafont, and Oliver Goldsmith line pale wooden shelves, sidling next to Maui Jim and Ray-Ban’s stateside shades. A knowledgeable staff is on hand to educate customers on lens types, while helping pair them with frames that best complement facial shapes, lifestyles, and slow-motion hair tosses. As an added convenience, the boutique keeps its doors open until at least 6 p.m. seven days a week.