$49 for $129 Worth of Custom and Boutique Clothes at Evarize Cut & Sew Boutique in Berkeley

Southwest Berkeley

18 Ratings

Value Discount You Save
$120 59% $71
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In a Nutshell

Design menu featuring various fabrics, styles & colors allows customers to customize outfits

The Fine Print

Promotional value expires Mar 22, 2012. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per visit. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Shopping for clothing can be like finding a needle in a haystack: even when you think you've found what you're looking for, you've actually only found a really shiny piece of hay. Today's Groupon tilts the odds of a successful fashion quest in your favor: for $49, you get $129 worth of custom and boutique clothes at Evarize Cut & Sew Boutique in Berkeley.

Winner of East Bay Express's 2010 reader poll Best Designer, Evarize conjures inventive locally assembled designer duds that customers can customize to suit their own tastes by selecting from a buffet of fabrics, styles, and colors. Upon selecting a style, one of Evarize's fabric fanatics gathers personal measurements to ensure that garments conform to their wearer like a glove's aura. Shimmy gams into the Miss Priss pant's ($98) flattering and cozy wide legs or don the Molly dress ($165), whose torso-swaddling, ruffled waistline enables its wearer to hide behind vapor trails during games of hide-and-seek. The Cache sleeveless denim wrap ($198), alternately, surges around torsos and cradles craniums in a looming hood. The staff customizes most outfits to be ready for clients in 10 days—the same amount of time it takes to stop at the moon on your way to the grocery store.

Evarize Cut & Sew Boutique

Erica Varize of Evarize Fashion Café & Sewing Center greets each client to her tailor-made clothing boutique with a menu of her latest designs, described by Diablo magazine as "urban chic yet retro." The fashion entrepreneur—apprenticed by her grandmother and honored with Bank of America's 2008 local hero award—presents new designs seasonally on mannequins that play freeze tag throughout the studio. After clients select styles, Varize unrolls spools of fabric sourced from independent stores in the Bay Area, Los Angeles, and Africa, and invites clients to pick their favorite colors. Clipping patterns to fit each client's measurements, Varize proceeds to sew the garments and finesse them for pickup within about 10 days. Aside from designing, Varize leads a five-day summer camp for aspiring fashionistas called Sew What, which edifies pupils in patternmaking, design fundamentals and thimble-wearing technique. Summarizing the fashion-café experience, Diablo says women "from all walks of life frequent this warm, artistic space where one can get an outfit designed especially for them, or bring their children to learn an art form as well as tools to become self-sufficient." In addition to giving back to the community with classes, Varize donates a portion of MeasuRED line profits to support Uganda.

Customer Reviews

18 Ratings

My first--but certainly not my last--visit to Evarize was today to use my Groupon. The woman working--the designer's mom--was very friendly and helpful. I loved all the colors and vibrancy in the boutique, and I also liked the idea of supporting a local talent. The jewelry was different and fun and the styling of the area was impeccable. I can't wait to show off my new dress and tell everyone where I got it!!! Thank you!
Rita T. · March 22, 2012
It was such a pleasure to meet you, thanks for representing other WI graduates with your store. You are SUPER nice and accommodating and willing to also look at a person's figure and tell them what you think would look best/what adjustments would be made. I really appreciate the lengths you went to in order to show me different print/pattern options-- AWESOME! Thank you sooooooo much! I'll definitely come back :)
Megan E. · March 22, 2012
Great boutique. Perfect socially responsible clothing company. I think I've found my new style.
Rochelle B. · December 11, 2011
Merchant Location Map
  1. 1

    Southwest Berkeley

    2700 San Pablo Ave.

    Suite 100

    Berkeley, California 94702

    Get Directions

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