The Issue: Families Facing Lack of Resources for Prom
On average, families in the Midwest spend approximately $943 on attire, tickets, and transportation for prom, according to the results of a 2011 survey by Visa Inc. With these exorbitant costs rising, 27% of Midwestern families with teenagers reported they would spend nothing on prom, likely because they would not be attending.
The Campaign: Funding Prom Dresses
If 30 people donate $10, then Ever After Gowns can fund two prom gowns in underrepresented sizes for young women in need. The organization partners with more than 30 high schools across the Twin Cities area to provide prom gowns and formal accessories—such as handbags, jewelry, and shoes—to students. Ever After Gowns regularly needs additional dresses in underrepresented sizes 0–6 and 14 plus, so that every girl can find a gown that fits properly.
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Ever After Gowns
Ever After Gowns provides gowns and accessories to help high-school students afford the cost of attending prom. High-school guidance counselors select young women in need and invite them to a temporary boutique at the school. At the boutique, teens are paired with personal shoppers, who help them select the perfect dress, shoes, and handbag. They can also undergo makeovers and work with professional stylists to transform their hair. Through this personalized experience, young women not only get free dresses and accessories for prom, they can also build their self-esteem and self-confidence. Ever After Gowns also invites people with disabilities to the boutique event in support of the Starry Night Prom.