Holly Potter, a licensed aesthetician and massage therapist, got her start by working in a large spa. Though this experience helped her hone her skills, she wanted to work in a more intimate environment where she could craft custom therapies that focused on the whole person—mind, body, and spirit. So in 2009, she founded Everything Zen, where she built a team of somatic practitioners and certified health coaches to cosset clients in a serene, private, massage room. Specialists soothe tense muscles and free blocked energy with massage, reiki, and reflexology and polish up visages with facials and microdermabrasion treatments. Like Q-Tips on strike, bodies also find liberation from buildup through ionic footbaths and ear candling.