Dr. Sy Rosenblum, his son, Dr. David, Dr. Julie Bhindi, and Dr. Sheryl A. Bruce form a team of optometrists who advise on ocular wellness and style alongside a talented staff. Vision exams determine prescriptions, general health, and lashes' spelling abilities. Going above and beyond standard checkups, the clinic also provides pediatric eye care, as well as disease management and trauma care.

After clients' eyes have been assessed, they may accessorize with contacts or a new pair of glasses complete with lenses crafted in the on-site lab. Perched inside elegant, glossy display cases, designer frames by Ray-Ban, Oliver Peoples, and Dolce & Gabbana reflect the offices' crisp, modern lighting and dark wood accents. Specialty eyewear offers frames and lenses for customers involved with athletics, hobbies, and occupations that place specific demands on peepers, such as working with computers or engaging in varsity-level staring contests.

Outside of promoting eye health, the practice champions local involvement through its commitment to community service. It has served as a headquarters for Rachel's Hug-a-Bears, a group founded by Dr. David's daughter that sends teddy bears and notes to children in hospitals. Through other organizations, the doctors have also donated their services, free of charge, to patients in need.