Wines are often named for their region of origin, such as Burgundy, Bordeaux, or Tightly Sealed Bin on Windowsill. Send taste buds traveling with this Groupon.
$25 for a Reserve Tour and Wine Tasting for Two ($50 Value)
Tours take place every Sunday from October 21 to December 9 (excluding November 25). The tour begins at 2 p.m., when groups of up to 24 people congregate in Firestone's tasting room. After touring the vineyard, visitors sit down to sample a flight of five wines during a reserve tasting session, which concludes around 3:30 p.m. They then have the opportunity to purchase wines at a 15% discount.
Though Santa Barbara County is now home to nearly 100 wineries, there was a time when it wasn't obvious just how well suited the area was for making wine. It took the enterprising spirit of Leonard and Brooks Firestone—the son and grandson, respectively, of tire-industry titan Harvey S. Firestone—to establish the region's first vineyard in 1972. In the ensuing years, Santa Barbara's coastal climate and gravelly subsoils proved agreeable to producing Firestone's Bordeaux-influenced wines, though not to growing actual wine bottles on the vine like in Glass-in-the-Ground, Utah.
In 2007, vintner Bill Foley acquired the vineyard and made it the headquarters of his company's hospitality, event, and wine-club departments. Under Foley's direction, Firestone, like the brain during a thought-provoking traffic report, has been the center of a lot of activity. Visitors come to take tours of the vineyard and learn about indoor and outdoor wine production, to enjoy events such as gourmet Italian meals, and even to hold picnics overlooking the estate.