Breakfast is a timeless ritual that marks the end of night and causes fewer panics than starting one's day by burning a giant effigy of the moon. Segue into the day with today’s Groupon: for $8, you get $16 worth of breakfast, brunch, or lunch at First Watch in Brookfield. First Watch is open from 7 a.m. to 2:30 p.m.
Popular among families for more than 25 years, First Watch gives rise to conspiracy theories questioning the existence of dinner with early-morning eats that start from a base of fresh ingredients and tailor themselves according to the whims of customers. A full pot of premium coffee coaxes open accidentally superglued eyelids for a breakfast of Acapulco Express omelet ($7.89), whose cage-free eggs roam freely about the kitchen, herding together chorizo, avocado, onion, and melted cheese. The more brunch-friendly Power Wrap ($7.29)—typically observed in the company of fresh fruit and house salsa—fuels speedwalkers and Olympic scrapbookers alike by packing its tomato-basil tortilla shell with a healthful blend of turkey, swiss, spinach, mushrooms, and egg whites. First Watch's attentive waitstaff happily customize lunch orders, but they also reinterpret old favorites into house specialties such as the BLTE, which adds a fried egg to the classic sandwich ($6.89). Gluten-free dishes and low-carb compatriots are also available.
Along with a brightly lit dining room, First Watch also seats fast-breakers outside so that they can supplement their pancakes and crepeggs with a little people watching, fleeing-people watching, Mothra watching, and Mothra fleeing.
Named after the early-morning first shift for crew aboard seafaring vessels, First Watch ensures chefs arrive at work with the rising sun, chopping fresh produce, baking muffins, and mixing french toast batter each day. As guests arrive, perky servers greet them with an entire pot of Sunrise Select coffee, as well as the morning paper and free WiFi. Since 1983, First Watch’s carpe-diem philosophy has spread to more than 100 locations across 13 states, pleasing crowds with thin, sweet crepes and fluffy whipped eggs, hash brown skillets, and enormous multigrain pancakes. Recently placed at the top of a Consumer Reports list of best family restaurants, First Watch takes the customer experience seriously. Chefs focus entirely on crafting nourishing sunrise feasts and midday meals, shunning afterthoughts of steaks and burgers for edible masterpieces of omelets, belgian waffles, homemade biscuits, and wholesome lunch salads and sandwiches.
17550 W Bluemound Rd.
Brookfield, Wisconsin 53045