Running shoes usually have logos that evoke the idea of speed, such as a swoosh, a cheetah driving a go-kart, or a child growing up. Be the fastest human you know with today's Groupon: for $25, you get $50 worth of shoes and apparel at Fleet Feet Sports in Encino.

Specializing in custom-fit footwear, Fleet Feet Sports staffs an attentive team that studies lower paws to ensure comfort and technical performance. Upholding the mission of Fitlosophy, each customer-care specialist carefully listens to clients' fitness goals, interests, and keytar solos before measuring feet, analyzing range of motion, and directing legs to a black leather chaise. Seasoned and novice runners can pound pavement with brand-name footwear ($85–$140). Feel free to traverse trails with a pair of Brooks Adrenaline GTS shoes ($100) and welcome wafts with the highly breathable Nike Tempo women's shorts ($28). Fleet Feet's merchandise racks also come stocked with bright bundles of athletic socks in various lengths ($5–$10) alongside a panoply of shirts and shorts ($15–$70).

Reviews

Yelpers and Citysearchers give Fleet Feet Sports, formerly reviewed as Phidippides, a 4.5-star average:

• As long as these guys continue to do what they've been doing for all these years...Phidippides/Fleet Feet will continue to have my business. – Andy P., Yelp
• …they bring you shoe after shoe (after shoe!) until you find one that fits you the best, period. – Sizen, Citysearch