The mighty shoe has been called the carriage to the foot, a fashion-forward receptacle of phalanges, and the durable bread between our butter-heels and bacon-sidewalk. Dress up walkers with today’s Groupon: for $10, you get $25 worth of foldable flip-flops from Flexflop.
Educated at the Fashion Institute of Design and Merchandising, Stacey Kirsch knew a fashion emergency when she spotted one and set out to offer tired tootsies some cushy relief with Flexflops, a line of compact, versatile thong sandals. Featured in Self and People magazines, the limber sandals fold into an accompanying mini-pouch, which is easily tucked inside even the daintiest handbag. The back-up footwear ($18–$28) promises to improve the love-hate relationship between style mavens and their stilettos, or brides and their maids. Rhinestone-encrusted flops can be custom ordered in a rainbow of colors to match tulle and taffeta alike. The bride-to-be herself might opt for the white wedding edition ($19.95) or upgrade to a custom monogram of her new initials ($8 for 3 initials). If her shoes start pinching, Flexflops can step in to create a first-dance memory that is pleasant, not painful. The stylish sandals are also handy for preventing smudges post-pedicure, for packing light during travel, and for fending off territorial beach squirrels.
Celebrities, including Rihanna, Kim Kardashian, and many more, like Flexflops. The Big Idea featured Flexflops on its "One Minute to Millions" segment. Style, This That Beauty, and Shecky’s have all mentioned Flexflops.
- Your best friend knows when it's time to relax, and a mani and pedicure are always a must! Now she can look glam for [sic] her head down to her toes (literally) with Flexflop's fold and go sandals. – Shecky's
- I can see the Flex Flop being a big hit amongst women who dance for three hours in four inch heels but then have to walk several blocks when the party is over. – Felicia, This That Beauty