Focus Self-Defense & Fitness


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In a Nutshell

Elite trainers demonstrate the rapid, instinctive strikes of krav maga and intense CrossFit routines of weightlifting and calisthenics

The Fine Print

Promotional value expires Mar 21, 2013. Amount paid never expires. Limit 1 per person, may buy 2 additional as gifts. Limit 1 per visit. Must redeem 5-class pass in full by expiration date on your Groupon. Must activate one-month pass by expiration date on your Groupon, membership expires 1 month from activation date. Valid only for option purchased. Reservation required. 24hr cancellation notice required. Must sign waiver. New clients only. Classes must be used by the same person. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

A trainer yelling encouragement can help you run faster, like wearing a new pair of sneakers or being chased by a man made of knives. Get moving with this Groupon.

Choose Between Two Options

  • $25 for any five krav maga or CrossFit classes (a $125 value)
  • $49 for one month of unlimited krav maga or CrossFit classes (up to a $185 value)

During various classes, certified black belts and fitness trainers impart self-defense and exercise techniques. They combine kettlebell swings and sprints with bag-pummeling drills during StrikeFit sessions, and they cover grappling moves at Brazilian jujitsu classes. Their CrossFit routines emphasize Olympic weightlifts, gymnastics maneuvers, and medicine-ball throws, all at intensity levels scalable to each student's skill level. Krav maga classes rehearse swift, decisive strikes and explosive maneuvers for warding off assailants, regardless of their strength or size.

Customers must call and speak with a gym specialist before registering for classes. Click here for a class schedule.

Alliance Self Defense & Fitness

If you're teaching krav maga in America, there's a good chance that John Whitman has punched you. The fifth-degree black belt has played an integral role in spreading the self-defense system throughout the country, a fact that earned him a feature in Black Belt magazine for influencing modern martial arts. Today, he trains students and fellow instructors at his gym, Alliance Self Defense & Fitness, which doubles as the national headquarters for his organization, Krav Maga Alliance. There, he guides his pupils through the same instinct-based techniques that he has used to coach soldiers, law-enforcement officers, and celebrities, including Million Dollar Baby's Hilary Swank.

Krav maga's devastating maneuvers constitute the official self-defense system of the Israeli Defense Forces. However, John and his team educate students of all ages and fitness backgrounds, maintaining that the art's effectiveness relies on sound execution rather than strength, size, or an additional set of bodybuilder arms. The instructors also teach other classes for muscular and martial conditioning: CrossFit employs Olympic weightlifts, kettlebells, and gymnastics equipment to toughen physiques, and StrikeFit sessions pit fists against heavy bags and pads. Instructors also lead programs for children aged 6–12, which help cook discipline and confidence into their daily routines.

Customer Reviews

I'm excited to learn a lot of new techniques and reach personal goals during the next couple months. Alliance gym seems like a great place to achieve this. Excellent choice and Im glad I'll be learning Crossfit here.
Joshua C. · October 10, 2013
Overall, great gym. I highly recommend it.
Nicole B. · October 2, 2013
Merchant Location Map
  1. 1


    9000 Washington Blvd.

    Culver City, CA 90232


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