Without grocery stores, urbanites would have to grow their own pumpkins in window boxes and spend hours negotiating with the family parakeet until it agreed to be milked. Let rural bounty come to you with today's Groupon: for $10, you get $20 worth of natural and organic products at For Goodness Sake Natural Food Store in New Braunfels.

For Goodness Sake Natural Food Store has lined its aisles with all-natural groceries, dry goods, and vitamins for more than 35 years. Organic Nutiva extra-virgin coconut oil ($13.99) makes a healthy substitute for conventional cooking oils whether stir-frying dinner or fitting into a cat suit. Organic eggs from Vital Farms ($5.49/dozen) are laid by chickens raised on pastures in Austin, and each powdered serving of all-natural Bluebonnet's dual-action protein whey ($25.99) packs in 27 grams of protein derived from grass-fed cows.