Walking the runway is harder than people think, mostly because of all the landing airplanes. Sashay in safety with today’s Groupon: for $15, you get $30 worth of women’s fashion and accessories at Frakas.
Frakas glitters with women’s clothing, shoes, and accessories, including jewellery and playful gifts. Curating a rotating inventory of seasonal styles, the staff scours trends from New York, Los Angeles, London, Paris, and other fashion epicentres to stock the store’s array of contemporary duds. Clothing from popular designers lines walls with eye catchers such as MinkPink’s animal-print blouse ($95) that out-spots leopards, and hand-stitched denim from Miss Me that wraps legs in tailored tubes for everyday wear. Freed from the stuffiness of nude beaches, feet can dress up in casual and dressy shoes from Chinese Laundry, Volatile, and Poetic Licence. Browse through a variety of bags, such as an intricate black handbag from Nicole Lee ($79), or one of the shop’s many clutches. Manifold accessories, such as long feather earrings in iridescent colours and a pendant resembling tiny scissors (both $18) adorn outfits with glittering accents that can combine to create MacGyver-outshining wearable superweapons.
The Frakas team blends inventive ensembles with a commitment to volunteer work and to sponsoring children in Kenya. A two-time SABEX finalist, the store eschews wearing its accolades as accessories and tucks its Women Entrepreneurs of Saskatchewan's Emerging Business Award into a modest pocket.