It is through art and art only that we can realize our perfection, through frames and frames only that we can shield our art from the sordid perils of actual existence. Today's deal frames and supplies keepsakes in fine form: for $50, you get $110 worth of custom framing at Frames Unlimited in West Ashley.
Frames Unlimited offers customers the ability to preserve and show off their most precious photos, artwork, and memorabilia with specially made frames specifically suited to each piece. Entomb the smiling faces of friends and relatives using one of the innumerable combinations of moulding, matting, glass, and plexiglass from the store’s extensive stock. The thousands of varieties of moulding on hand (which start at around $5 per foot) range from utilitarian to luxe, such as those sporting hand-finished Italian designs and water-gilded gold leaf. To ensure utmost accuracy, all mats are computer-cut, just as they were during the Renaissance. Archival and ultraviolet-filtering materials are also available so a picture’s reds and blues stay bright long after the colors red and blue themselves have gone extinct. Prices fluctuate greatly depending on the job; a 5” x 7” frame might cost around $30, or an 11” x 14” frame might run close to $49.50, but the exact price varies depending on materials and other considerations.
While artwork may gain immortality by challenging traditional aesthetics, the life of a painting or photograph is only as secure as the frame that contains it. This dedication to preservation is what inspired Michael and Ellen Mintz to open Frames Unlimited in 1979. That same spirit extended to their business itself: when Hurricane Hugo took its toll on their original shop, they gutted it and reopened, this time with more square footage for a gallery and design space. They remain in that space today, helping their staff members create custom frames and matting. In addition to paintings and photography, the staff helps customers guard heirlooms and specialty items such as sports jerseys or athletes still wearing their sports jerseys. Their services also extend to museum-quality archival framing, with special UV-filtering glass to protect art from light’s harmful rays. No matter the job, their shop stocks the materials to match it. Thousands of mouldings run the style gamut from very traditional to ultracontemporary, and colorful frames include hand-finished Italian designs and water-gilded gold leaf.