Señorita y Madame: The Secret War of Elizabeth Arden & Helena Rubinstein at GALA Hispanic Theatre

GALA Hispanic Theatre

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At the turn of the 20th century, makeup was used mostly by stage actors and prostitutes, and the businesses selling it run mostly by men. But over the course of the next 50 years, two female immigrants -- Helena Rubinstein and Elizabeth Arden -- would turn their rival salons into competing cosmetics empires that defined the business of beauty and fundamentally changed the way we look at ourselves. This play at GALA Hispanic Theatre in Washington, D.C. charts the funny and fascinating story of the lifelong rivalry by two pioneering female executives.

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