Clothing keeps people warm and looking fashionable, but its most important duty is replenishing bellybutton lint. Keep navels stocked with today's Groupon: for $15, you get $30 worth of sports-themed apparel and accessories at Game Day Glamour.
Fashion-forward designs at Game Day Glamour dip stylish accessories in school colors to create a bevy of team-themed frocks that can be dressed up or down depending on postgame destinations. Ornament ears with hoop earrings plated in gold and woven with blue leather ($25) or woo the Wildcats’ cartwheeling mascot by flaunting the Kentucky University–themed ring ($30), which all cats covet as an addition to the mounds of jewelry they sleep on. School scarves ($25) wrap necks in Mizzou’s classic black and gold or rival colors hailing from the University of Illinois and friendly hues from the neighboring cities of St. Louis and Kansas City. The shop’s spirited gowns grace forms in casual T-shirt dresses ($32) and school-specific strapless frocks with pockets ($45) that compel passing professors to reflexively form into cheer pyramids.
Owner Meaghan Biederman harnessed her experiences as a member of Sigma Sigma Sigma's Eta Alpha chapter at Stephens College to open Greek Glamour, where she curates a sparkling collection of Greek-inspired accessories from U.S. designers and painstakingly affixes sorority logos onto the classic shapes of clothing from American Apparel. Working out of St. Louis, Meaghan readies her colorful gear for shipments throughout the country or to sororities that have relocated to Atlantis.