$13 for $20 Worth of Sandwiches for Two or More at Genoa's Heroes

Up to 35% Off
Give as a Gift
Unable to add now. Please try again later
Unable to remove now. Please try again later

Customer Reviews


100% Verified Reviews
All reviews are from people who have redeemed deals with this merchant.

What You'll Get


The Deal

  • $13 for $20 worth of sandwiches for two or more

Italian Beef: Decoding a Sloppy Chicago Favorite

Italian beef is less recognized than its similar philly-cheesesteak cousin. We’ll begin to correct this injustice.

With rivulets of broth and tendrils of provolone spilling from its sides, an italian-beef sandwich seems like the pinnacle of decadence. In fact, the dish was probably born of thriftiness. At Italian-American weddings during the Great Depression, the story goes, cooks would try to stretch out roast beef by slicing it ultra-thin and stewing it in stock seasoned with fistfuls of garlic, oregano, and pepper. Today, the ultra-tender meat is then piled onto a long section of crusty italian bread and topped with green peppers (“sweet,” in Chicago beef lingo) and the blend of pickled hot peppers, carrots, celery, and spices known as giardiniera (or simply “hot”). If you can handle a supremely sloppy sandwich, you can also get more juice ladled on top or applied via a dunk in the broth pan for a “wet” or “dipped” version, the same as with ice-cream cones. If cheese is an option, it will be either mozzarella or provolone.

Several culinary powerhouses of the day—all based in Chicago, the sandwich’s home—claim to have been the first to make italian beef a commercial venture. It may have been Al Ferreri, who began delivering the sandwiches to factory workers before he went on to found Al’s Beef in 1938. Another contender is butcher Pasquale Scala, who founded the company that today still supplies ready-to-cook italian-beef kits to those restaurants that don’t make everything from scratch. Despite the success of their businesses, the sandwich remains something of a local specialty. The fanatics at ItalianBeef.com count more than 600 spots to find italian beef in Illinois, about the same as the number of italian-beef joints in all other states combined.

The Fine Print


Promotional value expires 120 days after purchase. Amount paid never expires. Limit 1 per person. Limit 1 per visit. Limit 1 per table. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

About Genoa's Heroes


Genoa's Heroes

Restaurant, Sandwich
By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.