This oil in cream developer helps you achieve multi-dimensional hair color thanks to ODS Protein Extract Technology
Redken Chromatics Oil In Cream Developer (32 Fl. Oz.)
- 10 Volume, 3% Cream
- ODS Protein Extract Technology helps achieve multi-dimensional hair color
- For all hair types
- No ammonia
- No unpleasant smell
- Size: 32 Fl. Oz.
- Made in Canada
Redken’s name comes from the last names of stylist Jheri Redding (the namesake and inventor of the Jheri curl) and actress Paula Kent. Kent wasn’t a fan of many common hairstyling products. So she and Redding worked to create products that weren’t irritating but still worked to improve the condition of hair. In 1960, as Redken was formed, it introduced the idea of protein reconditioning, in which their products help hair reabsorb proteins it may have lost along the way, thus keeping the hair strong. Salons took to the idea, and now Redken products for women and men are sold in more than 50 countries.
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