In 1935, Armand Petitjean found inspiration in the yellow flowers that dotted the grounds of the Château de Lancosme, a castle just outside of Paris. The chemist was so inspired by the beauty that he named his company for the place and made those flowers its emblem. Stars such as Isabella Rossellini, Kate Winslet, and Penélope Cruz have all appeared beside the Lancôme rose, epitomizing the natural femininity and immunity to pollen touted by the respected cosmetic brand.
“True luxury is efficacy,” Youcef Nabi has told Vogue. As the current head of Lancôme, Nabi is well aware that, to remain relevant in this industry, a brand must deliver tangible results. Though Lancôme’s cosmetic products—such as Définicils mascara and Juicy Tubes lip gloss—remain industry-wide favorites, its science-based skincare line has earned a cult following of its own. This focus on effectiveness remains at the forefront of the nearly 80-year-old company’s consciousness.
Works a lot better than other waterproof drug store brands such as great lash. They normally melt off my face a few hours but this one stays on so much better ! Although it still melts a little onto my skin, it's to be expected since I have such oily skin. Very expensive .. I hope it last a long time.
I have been using Lancome Definicils mascara for years but thought I would try the Hypnose smudge proof. It was gloppy and had to wipe off most of it to apply. Felt nothing like the Lancome mascara I have been using. I don't recommend.