Color Wow Root Cover Up (2.1g)

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$40.99 39% $16
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Product Details

Natural mineral-based powder helps hide roots growing in under colored hair

The Fine Print

Color Wow Root Cover Up (2.1g)

Benefits
  • Helps cover roots as they grow in under color-treated hair
  • Long lasting
  • Easy to apply
How to Use
  • Swirl powder onto the brush
  • Pull hair taut
  • Press brush straight down into roots, do not make a sweeping motion
Good to Know
  • Paraben-free
  • Water-resistant (removes with shampoo)
  • Made with natural mineral powder
  • Volume of product: 2.1g

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Customer Reviews

Product Picture for Customer Review

Color Wow Root Cover Up (2.1g)

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' B. Verified Purchaser
May 31st, 2017
Swear by this. Great because my roots grow in 3 weeks, and I'm NOT trying to get my hair colored that frequently!
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Denise L. Verified Purchaser
Dec 7th, 2016
This root cover works better than any other I & I have tried many! The best part it lasts so long & does not make your hair weighted down. LOVE it!
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Laura h. Verified Purchaser
Dec 7th, 2016
The product is long-lasting. However, it is darker than 'light brown'
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Cecilia P. Verified Purchaser
Dec 3rd, 2016
This product is easy to use and the coverage looks very natural.
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kathy r. Verified Purchaser
Nov 18th, 2016
I used to color my hair every two weeks because of rapid regrowth...this product has extended that to six weeks between colorings. It looks natural and covers completely...does not come out until you shampoo. I love it!
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Kathleen M. Verified Purchaser
Nov 14th, 2016
Great as a last-minute touch-up over my grey roots when going out! Helps me delay more permanent color treatments a little longer!
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Jaime M. Verified Purchaser
Nov 7th, 2016
AHmazing. My hair grows so fast- this product gives me an extra 3 weeks before I spend $80 at the Salon to dye my roots. When I arrive the stylist doesn't understand why I'm there until I show her the Un-WOW parts !!!
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vivian p. Verified Purchaser
Oct 28th, 2016
Excellent product. Blends with your color of hair. Great coverage. Does not come off hair unless you wash it off.
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Patricia E. Verified Purchaser
Oct 16th, 2016
It really works! Will now be able to go longer before I get my hair colored again!
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Tracy S. Verified Purchaser
Oct 16th, 2016
I loved the consistency and coverage of the light brown shade, but since I have red hair, I wanted to get a closer match with the red shade. Unfortunately, the formula seems to have changed. If the Color Wow gets on your scalp it looks as if your head is burned. Also, they need to have a darker auburn and a lighter red. It's hard to match an exact shade of red to your hair. I give them credit for trying. I really wanted to love this product, but unless I have an emergency where a mismatch & red scalp is better than having roots show through, I doubt I will be able to use it much.
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2 people found this review helpful
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