Brushing your teeth is a fundamental part of almost every morning and bedtime routine. But it wasn’t always that way. Before the 1950s, brushing was sporadic at best and tooth decay was rampant, affecting nearly 95% of all Americans. So researchers set out to stop the problem before it started, which led to Crest’s groundbreaking flouride-infused toothpaste. With the product’s introduction, and recognition from the American Dental Association, demand for daily brushing skyrocketed, and Crest has been a leader in keeping teeth healthy ever since. Besides its many varieties of toothpaste, Crest also offers its own battery-powered toothbrush, the SpinBrush, as well as its own variety of teeth-whitening strips.