Fashion magazines regularly applaud e.l.f. Cosmetics for its no-nonsense approach to creating choice cosmetics that bring out the natural beauty of budget-minded fashionistas. The company's trio of cosmetics lines lends its flattering shades to a bevy of purposes, such as the everyday enhancement found in the subtle hues and indispensable supplies of the Essentials collection. Its Studio collection arms clients with professional-grade products, each parceled in sleek, compact packaging in more than 100 dramatic shades. For nourishing illumination, the Mineral collection eschews parabens, preservatives, and chemical dyes in favor of natural, mineral-based ingredients that blend in easily, both with the skin's natural tones and during undercover mannequin stings.
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