Blue Nile’s online store, which Forbes called “an elegant site with a vast selection of diamonds and fine jewelry,” stocks loose diamonds and jewelry and works to empower and educate its patrons with a detailed jewelry guide. The stock of necklaces, rings, bracelets, and earrings includes vintage-inspired, modern, and classic designs. All orders ship for free with insurance, and a 30-day return window assuages fears that an item will look different in real life or won’t get along with other jewelry.
- Profiled by Forbes and the New York Times
- Earned Bizrate.com's Circle of Excellence Platinum Award for online customer service
- Jewelry makes a thoughtful and lasting holiday gift
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