Lancôme Virtuôse Mascara
- Black, voluminous mascara
- Keepcurl brush designed to grant lashes with a 100° curl
- Fluid, pigment-rich formula
- Virtually smudge-proof
- Lasts up to 12 hours
- Easily removable
- Click here for a list of ingredients.
In 1935, Armand Petitjean found inspiration in the yellow flowers dotting the grounds of the Château de Lancosme, a castle just outside of Paris. The chemist was so inspired by the beauty, he named his company for the place and made those flowers its emblem. Stars such as Isabella Rossellini, Kate Winslet, and Penélope Cruz have all appeared beside the Lancôme rose, epitomizing the natural femininity and immunity to pollen touted by the respected cosmetic brand.
“[T]rue luxury is efficacy,” Youcef Nabi has told Vogue. As the current head of Lancôme, Nabi is well aware that, to remain relevant in this industry, a brand must deliver tangible results. Though Lancôme’s cosmetic products—such as Définicils mascara and Juicy Tubes lip gloss—remain industry-wide favorites, its science-based skincare line has earned a cult following of its own. This focus on effectiveness remains at the forefront of the nearly 80-year-old company’s consciousness.
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