L’Oréal Professionnel Serie Expert Delicate Color Shampoo
Lightweight protective shampoo rinses away dirt and buildup while also working to preserve hair color and luminosity.
- Full list of ingredients
Good to Know
- Protects hair color from fading
- Best for red, plum, and copper hues
- Unisex formula
- 16.9 fl. oz.
In 1909, French chemist Eugene Schueller stumbled upon something revolutionary: a non-irritating hair dye that yielded natural looking results. With films such as Frank Capra’s Platinum Blonde sending women directly from the cinema directly to the drug store, he declared, “This little bottle holds a huge industry! One day millions of brunettes will want to be blonde.” Thanks to his prescience, his little L’Oréal brand now employs 3,500 researchers and billions of their hairs. They explore global trends, operating with the understanding that there is not a single standard of beauty, only a universal desire to achieve it.