L’Oréal Professionnel Serie Expert Delicate Color Shampoo

Benefit

Lightweight protective shampoo rinses away dirt and buildup while also working to preserve hair color and luminosity.

Ingredients

• Sulfate-free
• Full list of ingredients

Good to Know

• Protects hair color from fading
• Best for red, plum, and copper hues
• Unisex formula
• 16.9 fl. oz.

About L’Oréal

In 1909, French chemist Eugene Schueller stumbled upon something revolutionary: a non-irritating hair dye that yielded natural looking results. With films such as Frank Capra’s Platinum Blonde sending women directly from the cinema directly to the drug store, he declared, “This little bottle holds a huge industry! One day millions of brunettes will want to be blonde.” Thanks to his prescience, his little L’Oréal brand now employs 3,500 researchers and billions of their hairs. They explore global trends, operating with the understanding that there is not a single standard of beauty, only a universal desire to achieve it.

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