L’Oréal Professionnel Série Expert Silver Shampoo
- Helps strengthen hair
- Reduces unwanted yellow tones in gray and white hair
- Renews shine
Contains anti-yellowing agents and amino acids. For a full list of ingredients, click here.
How to Use It
Wet hair; apply shampoo evenly throughout, and lather. Rinse thoroughly, and repeat if necessary or desired.
- Size of product: 16.9 fl. oz.
- Contains coloring agents; read instructions carefully
In 1909, French chemist Eugene Schueller stumbled upon something revolutionary: a non-irritating hair dye that yielded natural looking results. With films such as Frank Capra’s Platinum Blonde sending women directly from the cinema directly to the drug store, he declared, “This little bottle holds a huge industry! One day millions of brunettes will want to be blonde.” Thanks to his prescience, his little L’Oréal brand now employs 3,500 researchers and billions of their hairs. They explore global trends, operating with the understanding that there is not a single standard of beauty, only a universal desire to achieve it.