L’Oréal Vitamino Color Shampoo
- Shampoo for color-treated hair
- Designed to extend color
- Creates a lightweight film that repels water
- Adds shine
- For women and men
- 8.45 fl. oz.
In 1909, French chemist Eugene Schueller stumbled upon something revolutionary: a non-irritating hair dye that yielded natural looking results. With films such as Frank Capra’s Platinum Blonde sending women directly from the cinema directly to the drug store, he declared, “This little bottle holds a huge industry! One day millions of brunettes will want to be blonde.” Thanks to his prescience, his little L’Oréal brand now employs 3,500 researchers and billions of their hairs. They explore global trends, operating with the understanding that there is not a single standard of beauty, only a universal desire to achieve it.
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