L’Oreal Professional Serie Expert Silver Shine-Protection Shampoo
Specially formulated for lighter hair, this shampoo is enriched with amino acids and anti-yellowing agents that cancel out dull tones and replenish hair’s natural sheen.
How to Use It
Like most concentrated formulas, this shampoo can be a little harsh on hair and cause dryness, so it isn’t intended for everyday use. Work the shampoo through your hair and let it sit for about five minutes—no longer—before rinsing it out. Follow up with a hydrating conditioner.
Aqua, sodium, laureth sulfate, sodium chloride, coco betane, glycol distearate, dimethicone, coco mipa, sodium benzoate, hexylene glycol, acid violet, alcohol, guar hydroxypropyltrimonium, chloride.
- 16.9 fl. oz. bottle
- Cancels out brash and brassy tones
- For blonde, gray, and silver hair
- Encourages brighter, glossier locks
- Concentrated formula not for everyday use
In 1909, French chemist Eugene Schueller stumbled upon something revolutionary: a non-irritating hair dye that yielded natural-looking results. With films such as Frank Capra’s Platinum Blonde sending women directly from the cinema directly to the drug store, he declared, “This little bottle holds a huge industry! One day millions of brunettes will want to be blonde.” Thanks to his prescience, his little L’Oreal brand now employs 3,500 researchers and billions of their hairs. They explore global trends, operating with the understanding that there is not a single standard of beauty, only a universal desire to achieve it.