Sony BRAVIA XR X90K 4K HDR Full Array LED TV with Smart Google TV (55-Inch)

Enjoy your entertainment like never before on this ultra-bright 4K12 HDR TV, delivering exceptional color and contrast with the Full-Array LED, powered by Cognitive Processor XR.

Next-Generation Picture and Sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR. The revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real-life depth, extraordinary contrast, and beautiful vivid colors.

Full-Array Contrast with Lifelike Depth
The Full-Array LED, powered by Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real-life color and depth.

Sound from the Screen, Pictures and Sound in Harmony
Enjoy sound that precisely matches whats on-screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

Hands-Free Help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, Hey Google, what should I watch. Even get answers on-screen, control smart home devices, and more.

Renew, Recycle and Reduce, Designed for the Environment
The BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in the TVs and packaging. The X90K uses recycled plastics in its bezel. The unique backlight control technologies, BRAVIA CAM, and sensors not only deliver high picture quality but also reduce power consumption.

• Sony BRAVIA XR X90K 4K HDR Full Array LED TV with Smart Google TV (55-Inch)
• Designed with a flush surface featuring lower buttons and a special polyurethane coating, remote is easy to wipe and keep clean
• With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV
• Includes sound positioning tweeters to ensure high-frequency sounds come from the right place in the scene

Sony BRAVIA XR X90K 4K HDR Full Array LED TV with Smart Google TV (55-Inch) 55 Inches XR55X90K

• Condition: New
• Display Technology: LCD
• Resolution: 3840X2160
• Voice Control App: NA
• Dimensions: 2.8 inches (H) x 48.5 inches (W) x 28.0 inches (L)
• Weight: 613.76 ounces

• Made in United States of America