- Structured design
- Flexfit technology for a custom fit
- TaylorMade and adidas branding
- Material: 92% polyester, 8% spandex
- Stretch, anti-bacterial, eco-friendly performance fabric
About TaylorMade Golf
For most of its history—which could span as far as more than 2,000 years ago to the Roman Republic, depending on whom you ask—golf was played with wooden clubs. Even after irons were added to the game, drivers were still made of wood. But that changed in 1979, when golf salesman Gary Adams had the idea for a 12º driver cast from stainless steel. He took a $24,000 loan out on his home, leased a former television-assembly plant in McHenry, Illinois, and hired a couple people to help him, thus forming the TaylorMade Golf Company.
Adams’s metal club revolutionized the driver in two ways. It distributed weight around the perimeter of the club head, which made the driver more forgiving, both to inexact shots and duffers’ obscenities after those shots. And it featured a lower center of gravity, generating more launch off the tee. These two features greatly improved the shots of amateur golfers, sparking their enthusiasm for the game. Tour professionals soon took notice of the metal driver, propelling its popularity and earning it a new oxymoronic nickname, the metalwood.
Today, TaylorMade continues its reputation as a leader in innovation. Its R11 driver, for example, rocked the golf world in 2011 by introducing an adjustable sole plate that independently adjusts the driver’s face angle and loft. These continual advancements in golf equipment keep TaylorMade represented by a stable of top tour professionals.
At age 20, athlete Adolf “Adi” Dassler set out to craft shoes that would help athletes reach their full potential and avoid injury. His timing was unfortunate: just after World War I, raw materials were scarce. Still, he managed to acquire enough canvas to construct his first pair. After only a few years, his footwear became wildly popular. In 1928, several athletes wore his shoes while competing, with one runner capturing a gold medal and setting a world record.
His real breakthrough came, however, at the 1954 World Cup championship game between Germany and Hungary—remembered in soccer lore as the Miracle of Bern. The field was a muddy swamp, and Dassler outfitted the long-shot German team with screw-in studs, and they won their country’s first World Cup. The studs marked a turning point for not only for Dassler’s company but also soccer teams and pristine grass fields around the world.