Timex South Street Women’s Square Watches
- Movement type: Japanese quartz
- Case and bezel material: brass
- Case dimensions: 16mm (diameter) x 11mm (thickness)
- Strap material: leather
- Strap dimensions: 7.5” (L) x 16mm (W)
- Adjustable strap
- Clasp type: buckle
- Water resistant up to 10 meters
- Full dimensions: 7.5” (L) x 16mm (W)
“It takes a licking and keeps on ticking,” ads for the new Timex watch proclaimed. The mechanical wristwatch starred in every commercial. It was frozen in an ice-cube tray and suspended in the chamber of a vacuum cleaner. It cliff-jumped in Acapulco. It attended a batting practice strapped to Mickey Mantle’s bat. An Air Force sergeant volunteered to crash a plane while wearing the watch. By the end of the 1950s, one in three watches sold in the United States was a Timex.
Today, the 150-year-old brand continues to sell high-performance sports and everyday watches around the world. Innovations abound, such as the interchangeable strap—which turns a single watch face into a wardrobe’s worth of accessories—as well as the Indiglo light-up feature. The timepieces appear in the press more regularly than gossip about the queen’s fallen soufflé—with multiple plaudits in GQ, InStyle, and Elle just this year.
From quartz movement to luminous hands, we break down what makes a watch tick—and why you should get one.
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