Timex Women’s Elevated Classic Watches
- Movement type: Japanese quartz
- Case material: brass
- Case dimensions: 28mm x 28mm x 9mm
- Bezel material: brass
- Bezel color: silver-tone or gold-tone
- Band material: leather
- Band dimensions: 16mm x 6.5”
- Adjustable band
- Clasp type: buckle
- Water resistance: 30m
- Full dimensions: 28mm x 6.5”
“It takes a licking and keeps on ticking,” ads for the new Timex watch proclaimed. The mechanical wristwatch starred in every commercial. It was frozen in an ice-cube tray and suspended in the chamber of a vacuum cleaner. It cliff-jumped in Acapulco. It attended a batting practice strapped to Mickey Mantle’s bat. An Air Force sergeant volunteered to crash a plane while wearing the watch. By the end of the 1950s, one in three watches sold in the United States was a Timex.
Today, the 150-year-old brand continues to sell high-performance sports and everyday watches around the world. Innovations abound, such as the interchangeable strap—which turns a single watch face into a wardrobe’s worth of accessories—as well as the Indiglo light-up feature. The timepieces appear in the press more regularly than gossip about the queen’s fallen soufflé—with multiple plaudits in GQ, InStyle, and Elle just this year.
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