From the pictures this looks like a product close to the mac keyboard. Here is how it's different: - The buttons: Where you might be expecting a low profile, subtle key, these are more pronounced and much louder than the Mac product. - The materials: Made to look like aluminum, the entire product is painted plastic. - Responsiveness: While advertised as Bluetooth 3.0, you actually have to wake the keyboard up after just a short period of latency. The first couple of letters you type won't register. For example, typing in www.groupon.com will register as w.groupon.com. You'll find yourself going back to reenter letters often. This is a very basic, very simple product with some technical issues that are hard to ignore.